by Erin Lamb | Nov 19, 2021 | Digital Marketing, SEO
End-of-Year Tips for Small Businesses For small businesses, the holiday shopping season can mean big things. Small business owners who hung on through 2020 know how important the end of 2021 is going to be for their businesses. While in-store shopping is expected to...
by Erin Lamb | Sep 1, 2021 | Content Strategy, SEO
Title Tags Appear Different in SERPs You read that right. Google has recently taken to rewriting title tags for some pages in search engine results pages (SERPs) and people have started to take note. Let’s talk about what that change looks like and what this might...
by Erin Lamb | Feb 19, 2021 | Digital Marketing, SEO
Search Engine Optimization Basics First things first: let’s talk SEO basics. Search engine optimization (SEO) refers to any number of techniques used to write content for a website with search rankings in mind. In short, it’s about using strategic keywords on your...
by Erin Lamb | Oct 28, 2020 | Content Strategy, SEO
What is Keyword Cannibalization? The term “keyword cannibalization” refers to the way results like links, conversions, and click-through-rates (CTR) can be cannibalized when the same keywords show up on multiple pages of your website. It may seem like a good idea to...
by Erin Lamb | Sep 9, 2020 | Content Strategy, SEO
Why Content is Integral to Success When it comes to websites, design and development are important, but to semi-quote the great Duke Ellington, “It don’t mean a thing if you ain’t got that…content.” A website full of quality, intentional, informative...
by Erin Lamb | Jul 21, 2020 | Content Strategy, SEO
What is a “Content Refresh?” You’ve probably noticed that the internet is constantly changing and so are your customers. So it stands to reason that the content on your website should be ever-evolving as well. This isn’t to say that you should be completely flipping...
