by Erin Lamb | Jul 23, 2025 | Content Strategy, Digital Marketing, SEO
Page Traffic Impact A new Pew Research Center study tracked the web browsing habits of over 900 consenting participants and found that AI Overviews have a negative impact on actual website traffic. Le duh. Easier doesn’t mean Better We all see these overviews and have...
by Erin Lamb | Dec 10, 2024 | Content Strategy, Digital Marketing, Web Design
My Issues with AI Okay, ya got me. These are going to be my problems with generative AI, many of which are backed up by facts, with sources cited, yadda yadda. Before getting started, though, be warned that for the sake of the blog, I’ll be using “generative AI” and...
by Erin Lamb | Aug 20, 2024 | Content Strategy, Digital Marketing
Misleading Marketing Practices are Out Last week, the Federal Trade Commission (FTC) voted unanimously to ban fake reviews and other misleading advertising and promoting practices. Lina M. Khan, FTC Chair, said, “Fake reviews not only waste people’s time and money,...
by Erin Lamb | Apr 9, 2024 | Content Strategy, Digital Marketing, SEO
A Massive Change to the SEO Industry On March 5th, Google announced its March 2024 core update. We’re now seeing what the new policies laid out in that update look like in application and the impact is severe. Boogie on down the list with me! 3 New Spam Policies Three...
by Erin Lamb | Mar 13, 2024 | Content Strategy, SEO
What is E-E-A-T? E-E-A-T stands for “experience,” “expertise,” “authoritativeness,” and “trustworthiness” when it comes to a website’s content. These guidelines from Google aren’t direct ranking factors, but they are guidelines that influence ranking [insert confused...
by Erin Lamb | Jun 22, 2023 | Content Strategy, Digital Marketing, SEO
Defining User Intent User intent, or search intent, refers to the objective behind a user’s search engine query. It’s about figuring out what users are really looking for and being able to help them find the answer on your website (if applicable). User intent is a big...
