by Erin Lamb | Jun 22, 2023 | Content Strategy, Digital Marketing, SEO
Defining User Intent User intent, or search intent, refers to the objective behind a user’s search engine query. It’s about figuring out what users are really looking for and being able to help them find the answer on your website (if applicable). User intent is a big...
by Erin Lamb | Mar 2, 2023 | Content Strategy, Digital Marketing, SEO
Figuring Out Google Google’s Search Algorithm helps Google rank web pages and content on its search engine results page (SERP). There are hundreds of factors taken into account and Google isn’t completely transparent about them, so we don’t know all of them. Google is...
by Erin Lamb | Feb 14, 2023 | Content Strategy, Digital Marketing, SEO
How Can Small Businesses Compete on Google? I recently asked our Instagram followers what questions they have about search engine optimization (SEO) and content strategy. The questions ranged from short to incredibly detailed. One, in particular, was layered,...
by Erin Lamb | Nov 23, 2022 | Content Strategy, Digital Marketing, SEO
What Does a Content Audit from Green Ivy Creative Look Like? A website content audit is super-helpful when it comes to identifying pain points and potential for growth. It’s a good idea to have your site audited annually (at least) to ensure that it’s functioning well...
by Erin Lamb | May 19, 2022 | Content Strategy, Digital Marketing, SEO
Freshen Up Your Website Your home isn’t the only thing that needs some sprucing up now and then. If you have a website, it requires your attention regularly, too. To be clear, you should be keeping your site fresh constantly (this is for a number of reasons, and...
by Erin Lamb | Sep 1, 2021 | Content Strategy, SEO
Title Tags Appear Different in SERPs You read that right. Google has recently taken to rewriting title tags for some pages in search engine results pages (SERPs) and people have started to take note. Let’s talk about what that change looks like and what this might...
