by Erin Lamb | Sep 14, 2026 | Content Strategy, Digital Marketing, SEO
Focus on Local SEO Part one in this two-part blog series was a bummer. It sucks, for sure. Being found online by the people most likely to be interested in your work is harder in 2026 than it was even a few years ago. Still, a good defense is a good offense. There are...
by Erin Lamb | Sep 8, 2026 | Content Strategy, Digital Marketing, SEO
A Heads Up The following are my opinions mixed with facts, along with cited sources that I trust, like the Pew Research Center, MIT, and the BBC. Let’s Get Started Google isn’t what it once was. If you’re running a business with a website (as any business should...
by Erin Lamb | Oct 8, 2025 | Digital Marketing
When it Starts That thing most of us assumed was already happening (and maybe it already was) is happening: LinkedIn will start using members’ profiles to train its AI. The company announced that this will begin on November 3, 2025, and that, by default, members will...
by Erin Lamb | Oct 1, 2025 | Digital Marketing
Don’t Let Private Parties Annoy Your Regular Customers So you own a small business (bar, restaurant, bookshop, mercantile, cafe, etc.) and you offer private party bookings. Congratulations! That’s a great way to make extra income. On the other hand, if your spot is...
by Erin Lamb | Jul 23, 2025 | Content Strategy, Digital Marketing, SEO
Page Traffic Impact A new Pew Research Center study tracked the web browsing habits of over 900 consenting participants and found that AI Overviews have a negative impact on actual website traffic. Le duh. Easier doesn’t mean Better We all see these overviews and have...
