by Erin Lamb | Sep 8, 2026 | Content Strategy, Digital Marketing, SEO
A Heads Up The following are my opinions mixed with facts, along with cited sources that I trust, like the Pew Research Center, MIT, and the BBC. Let’s Get Started Google isn’t what it once was. If you’re running a business with a website (as any business should...
by Erin Lamb | Jul 23, 2025 | Content Strategy, Digital Marketing, SEO
Page Traffic Impact A new Pew Research Center study tracked the web browsing habits of over 900 consenting participants and found that AI Overviews have a negative impact on actual website traffic. Le duh. Easier doesn’t mean Better We all see these overviews and have...
by Erin Lamb | Apr 9, 2024 | Content Strategy, Digital Marketing, SEO
A Massive Change to the SEO Industry On March 5th, Google announced its March 2024 core update. We’re now seeing what the new policies laid out in that update look like in application and the impact is severe. Boogie on down the list with me! 3 New Spam Policies Three...
by Erin Lamb | Mar 13, 2024 | Content Strategy, SEO
What is E-E-A-T? E-E-A-T stands for “experience,” “expertise,” “authoritativeness,” and “trustworthiness” when it comes to a website’s content. These guidelines from Google aren’t direct ranking factors, but they are guidelines that influence ranking [insert confused...
by Erin Lamb | Jan 15, 2024 | Digital Marketing, SEO, Web Design, Web Development
Answering Your Questions I asked what questions you had about web design, development, content writing, SEO, and digital marketing on Instagram and you came through with some good ones! There was a lot of overlap between the questions asked on Instagram and the...
by Erin Lamb | Aug 22, 2023 | Digital Marketing, SEO
What Are Core Updates? Google is constantly providing updates to its systems and search algorithms. The smaller updates aren’t announced because they’re usually not noticeably impactful. However, a few times a year, more sweeping changes come through. These are called...
