by Erin Lamb | Oct 28, 2020 | Content Strategy, SEO
What is Keyword Cannibalization? The term “keyword cannibalization” refers to the way results like links, conversions, and click-through-rates (CTR) can be cannibalized when the same keywords show up on multiple pages of your website. It may seem like a good idea to...
by Erin Lamb | Sep 9, 2020 | Content Strategy, SEO
Why Content is Integral to Success When it comes to websites, design and development are important, but to semi-quote the great Duke Ellington, “It don’t mean a thing if you ain’t got that…content.” A website full of quality, intentional, informative...
by Erin Lamb | Jul 21, 2020 | Content Strategy, SEO
What is a “Content Refresh?” You’ve probably noticed that the internet is constantly changing and so are your customers. So it stands to reason that the content on your website should be ever-evolving as well. This isn’t to say that you should be completely flipping...
by Erin Lamb | Jul 4, 2020 | SEO
Stock Images and Search Engine Optimization (SEO) One of the more confusing aspects of stock photography is whether it may negatively impact SEO. More than a few clients have told me that they have heard this and were worried it was true. Luckily, Google’s John...
by Erin Lamb | Jun 30, 2020 | Digital Marketing, SEO
The DL on Digital Marketing To keep it as short as possible, digital marketing is the use of the internet to promote brands, products, and services to reach potential customers. This includes social media marketing, search engine optimization (SEO), email campaigns,...
