by Erin Lamb | Aug 20, 2024 | Content Strategy, Digital Marketing
Misleading Marketing Practices are Out Last week, the Federal Trade Commission (FTC) voted unanimously to ban fake reviews and other misleading advertising and promoting practices. Lina M. Khan, FTC Chair, said, “Fake reviews not only waste people’s time and money,...
by Erin Lamb | Apr 9, 2024 | Content Strategy, Digital Marketing, SEO
A Massive Change to the SEO Industry On March 5th, Google announced its March 2024 core update. We’re now seeing what the new policies laid out in that update look like in application and the impact is severe. Boogie on down the list with me! 3 New Spam Policies Three...
by Erin Lamb | Mar 13, 2024 | Content Strategy, SEO
What is E-E-A-T? E-E-A-T stands for “experience,” “expertise,” “authoritativeness,” and “trustworthiness” when it comes to a website’s content. These guidelines from Google aren’t direct ranking factors, but they are guidelines that influence ranking [insert confused...
by Erin Lamb | Jun 22, 2023 | Content Strategy, Digital Marketing, SEO
Defining User Intent User intent, or search intent, refers to the objective behind a user’s search engine query. It’s about figuring out what users are really looking for and being able to help them find the answer on your website (if applicable). User intent is a big...
by Erin Lamb | Mar 2, 2023 | Content Strategy, Digital Marketing, SEO
Figuring Out Google Google’s Search Algorithm helps Google rank web pages and content on its search engine results page (SERP). There are hundreds of factors taken into account and Google isn’t completely transparent about them, so we don’t know all of them. Google is...
by Erin Lamb | Feb 14, 2023 | Content Strategy, Digital Marketing, SEO
How Can Small Businesses Compete on Google? I recently asked our Instagram followers what questions they have about search engine optimization (SEO) and content strategy. The questions ranged from short to incredibly detailed. One, in particular, was layered,...
