by Erin Lamb | Aug 20, 2024 | Content Strategy, Digital Marketing
Misleading Marketing Practices are Out Last week, the Federal Trade Commission (FTC) voted unanimously to ban fake reviews and other misleading advertising and promoting practices. Lina M. Khan, FTC Chair, said, “Fake reviews not only waste people’s time and money,...
by Erin Lamb | Apr 9, 2024 | Content Strategy, Digital Marketing, SEO
A Massive Change to the SEO Industry On March 5th, Google announced its March 2024 core update. We’re now seeing what the new policies laid out in that update look like in application and the impact is severe. Boogie on down the list with me! 3 New Spam Policies Three...
by Erin Lamb | Mar 13, 2024 | Content Strategy, SEO
What is E-E-A-T? E-E-A-T stands for “experience,” “expertise,” “authoritativeness,” and “trustworthiness” when it comes to a website’s content. These guidelines from Google aren’t direct ranking factors, but they are guidelines that influence ranking [insert confused...
by Erin Lamb | Jan 15, 2024 | Digital Marketing, SEO, Web Design, Web Development
Answering Your Questions I asked what questions you had about web design, development, content writing, SEO, and digital marketing on Instagram and you came through with some good ones! There was a lot of overlap between the questions asked on Instagram and the...
by Erin Lamb | Oct 3, 2023 | Web Development
Now You’re a Squarespace Customer In June 2023, Squarespace announced it would be purchasing domain registrations from Google Domains. Now that the sale has gone through, if you purchased a domain through Google, you’re probably left with a few pretty big questions....
