by Erin Lamb | May 19, 2022 | Content Strategy, Digital Marketing, SEO
Freshen Up Your Website Your home isn’t the only thing that needs some sprucing up now and then. If you have a website, it requires your attention regularly, too. To be clear, you should be keeping your site fresh constantly (this is for a number of reasons, and...
by Erin Lamb | Jan 12, 2022 | Digital Marketing, SEO, Web Development
Bringing Web Vocab Down to Earth Every workplace has shorthand or lingo used by employees to explain certain things. It’s easy for anyone to forget that people outside of that world may not understand it. That’s fine until you need to explain these ideas to customers....
by Erin Lamb | Nov 19, 2021 | Digital Marketing, SEO
End-of-Year Tips for Small Businesses For small businesses, the holiday shopping season can mean big things. Small business owners who hung on through 2020 know how important the end of 2021 is going to be for their businesses. While in-store shopping is expected to...
by Erin Lamb | Aug 20, 2021 | Digital Marketing
What’s the Deal with Instagram Reels? If you’re on Instagram, you’ve probably noticed that you’re seeing fewer images and videos in your feed and more Reels. That’s not an accident. Instagram has been making the push toward reels to compete with the wildly popular...
by Erin Lamb | Feb 19, 2021 | Digital Marketing, SEO
Search Engine Optimization Basics First things first: let’s talk SEO basics. Search engine optimization (SEO) refers to any number of techniques used to write content for a website with search rankings in mind. In short, it’s about using strategic keywords on your...
by Erin Lamb | Aug 5, 2020 | Digital Marketing
Deciding How to Use Each Social Media Platform For businesses, social media is a big part of connecting with customers—especially during this time. A common mistake business owners make, however, is wanting to be on every single social media platform. Just because you...
