by Erin Lamb | Aug 22, 2023 | Digital Marketing, SEO
What Are Core Updates? Google is constantly providing updates to its systems and search algorithms. The smaller updates aren’t announced because they’re usually not noticeably impactful. However, a few times a year, more sweeping changes come through. These are called...
by Erin Lamb | Jun 22, 2023 | Content Strategy, Digital Marketing, SEO
Defining User Intent User intent, or search intent, refers to the objective behind a user’s search engine query. It’s about figuring out what users are really looking for and being able to help them find the answer on your website (if applicable). User intent is a big...
by Erin Lamb | Apr 12, 2023 | Digital Marketing, SEO
Why Reviews Matter Reviews help build and solidify your credibility. It’s that simple. If you ignore them, you’re missing out on potential customers. Think about how you decide to visit a store, go to a restaurant, buy a product, or schedule a service. You likely head...
by Erin Lamb | Mar 2, 2023 | Content Strategy, Digital Marketing, SEO
Figuring Out Google Google’s Search Algorithm helps Google rank web pages and content on its search engine results page (SERP). There are hundreds of factors taken into account and Google isn’t completely transparent about them, so we don’t know all of them. Google is...
by Erin Lamb | Feb 14, 2023 | Content Strategy, Digital Marketing, SEO
How Can Small Businesses Compete on Google? I recently asked our Instagram followers what questions they have about search engine optimization (SEO) and content strategy. The questions ranged from short to incredibly detailed. One, in particular, was layered,...
by Erin Lamb | Nov 23, 2022 | Content Strategy, Digital Marketing, SEO
What Does a Content Audit from Green Ivy Creative Look Like? A website content audit is super-helpful when it comes to identifying pain points and potential for growth. It’s a good idea to have your site audited annually (at least) to ensure that it’s functioning well...
