by Erin Lamb | Nov 23, 2022 | Content Strategy, Digital Marketing, SEO
What Does a Content Audit from Green Ivy Creative Look Like? A website content audit is super-helpful when it comes to identifying pain points and potential for growth. It’s a good idea to have your site audited annually (at least) to ensure that it’s functioning well...
by Erin Lamb | May 19, 2022 | Content Strategy, Digital Marketing, SEO
Freshen Up Your Website Your home isn’t the only thing that needs some sprucing up now and then. If you have a website, it requires your attention regularly, too. To be clear, you should be keeping your site fresh constantly (this is for a number of reasons, and...
by Erin Lamb | Sep 1, 2021 | Content Strategy, SEO
Title Tags Appear Different in SERPs You read that right. Google has recently taken to rewriting title tags for some pages in search engine results pages (SERPs) and people have started to take note. Let’s talk about what that change looks like and what this might...
by Erin Lamb | Oct 28, 2020 | Content Strategy, SEO
What is Keyword Cannibalization? The term “keyword cannibalization” refers to the way results like links, conversions, and click-through-rates (CTR) can be cannibalized when the same keywords show up on multiple pages of your website. It may seem like a good idea to...
by Erin Lamb | Sep 9, 2020 | Content Strategy, SEO
Why Content is Integral to Success When it comes to websites, design and development are important, but to semi-quote the great Duke Ellington, “It don’t mean a thing if you ain’t got that…content.” A website full of quality, intentional, informative...
by Erin Lamb | Jul 21, 2020 | Content Strategy, SEO
What is a “Content Refresh?” You’ve probably noticed that the internet is constantly changing and so are your customers. So it stands to reason that the content on your website should be ever-evolving as well. This isn’t to say that you should be completely flipping...
