by Erin Lamb | Aug 20, 2021 | Digital Marketing
What’s the Deal with Instagram Reels? If you’re on Instagram, you’ve probably noticed that you’re seeing fewer images and videos in your feed and more Reels. That’s not an accident. Instagram has been making the push toward reels to compete with the wildly popular...
by Erin Lamb | Mar 30, 2021 | Company Culture
What is Company Culture? The term “company culture” has gotten thrown around so often that it’s become almost too ambiguous to understand. It’s really about a shared set of goals, values, attitudes, and practices that people inside an organization share. So we can see...
by Erin Lamb | Feb 19, 2021 | Digital Marketing, SEO
Search Engine Optimization Basics First things first: let’s talk SEO basics. Search engine optimization (SEO) refers to any number of techniques used to write content for a website with search rankings in mind. In short, it’s about using strategic keywords on your...
by Erin Lamb | Oct 28, 2020 | Content Strategy, SEO
What is Keyword Cannibalization? The term “keyword cannibalization” refers to the way results like links, conversions, and click-through-rates (CTR) can be cannibalized when the same keywords show up on multiple pages of your website. It may seem like a good idea to...
by Erin Lamb | Sep 9, 2020 | Content Strategy, SEO
Why Content is Integral to Success When it comes to websites, design and development are important, but to semi-quote the great Duke Ellington, “It don’t mean a thing if you ain’t got that…content.” A website full of quality, intentional, informative...
