by Erin Lamb | Feb 19, 2021 | Digital Marketing, SEO
Search Engine Optimization Basics First things first: let’s talk SEO basics. Search engine optimization (SEO) refers to any number of techniques used to write content for a website with search rankings in mind. In short, it’s about using strategic keywords on your...
by Erin Lamb | Oct 28, 2020 | Content Strategy, SEO
What is Keyword Cannibalization? The term “keyword cannibalization” refers to the way results like links, conversions, and click-through-rates (CTR) can be cannibalized when the same keywords show up on multiple pages of your website. It may seem like a good idea to...
by Erin Lamb | Sep 9, 2020 | Content Strategy, SEO
Why Content is Integral to Success When it comes to websites, design and development are important, but to semi-quote the great Duke Ellington, “It don’t mean a thing if you ain’t got that…content.” A website full of quality, intentional, informative...
by Erin Lamb | Aug 5, 2020 | Digital Marketing
Deciding How to Use Each Social Media Platform For businesses, social media is a big part of connecting with customers—especially during this time. A common mistake business owners make, however, is wanting to be on every single social media platform. Just because you...
by Erin Lamb | Jul 21, 2020 | Content Strategy, SEO
What is a “Content Refresh?” You’ve probably noticed that the internet is constantly changing and so are your customers. So it stands to reason that the content on your website should be ever-evolving as well. This isn’t to say that you should be completely flipping...
