by Erin Lamb | Nov 19, 2021 | Digital Marketing, SEO
End-of-Year Tips for Small Businesses For small businesses, the holiday shopping season can mean big things. Small business owners who hung on through 2020 know how important the end of 2021 is going to be for their businesses. While in-store shopping is expected to...
by Erin Lamb | Sep 1, 2021 | Content Strategy, SEO
Title Tags Appear Different in SERPs You read that right. Google has recently taken to rewriting title tags for some pages in search engine results pages (SERPs) and people have started to take note. Let’s talk about what that change looks like and what this might...
by Erin Lamb | Aug 20, 2021 | Digital Marketing
What’s the Deal with Instagram Reels? If you’re on Instagram, you’ve probably noticed that you’re seeing fewer images and videos in your feed and more Reels. That’s not an accident. Instagram has been making the push toward reels to compete with the wildly popular...
by Erin Lamb | Mar 30, 2021 | Company Culture
What is Company Culture? The term “company culture” has gotten thrown around so often that it’s become almost too ambiguous to understand. It’s really about a shared set of goals, values, attitudes, and practices that people inside an organization share. So we can see...
by Erin Lamb | Feb 19, 2021 | Digital Marketing, SEO
Search Engine Optimization Basics First things first: let’s talk SEO basics. Search engine optimization (SEO) refers to any number of techniques used to write content for a website with search rankings in mind. In short, it’s about using strategic keywords on your...
