by Erin Lamb | Feb 14, 2023 | Content Strategy, Digital Marketing, SEO
How Can Small Businesses Compete on Google? I recently asked our Instagram followers what questions they have about search engine optimization (SEO) and content strategy. The questions ranged from short to incredibly detailed. One, in particular, was layered,...
by Erin Lamb | Jan 23, 2023 | Web Development
What is an SSL Certificate? Before we get into whether your site needs an SSL certificate (spoiler: it does), let’s go through the basics. A Secure Sockets Layer (SSL) certificate acts as your website’s security guard by encrypting data shared between a server and a...
by Erin Lamb | Nov 23, 2022 | Content Strategy, Digital Marketing, SEO
What Does a Content Audit from Green Ivy Creative Look Like? A website content audit is super-helpful when it comes to identifying pain points and potential for growth. It’s a good idea to have your site audited annually (at least) to ensure that it’s functioning well...
by Erin Lamb | Aug 25, 2022 | Digital Marketing
Helpful Tips for the Digital Marketing Client We love designing websites and working with clients post-launch is definitely the cherry on top of that beautiful sundae. Taking what we did with the site and being able to expand on it through a multi-channel marketing...
by Erin Lamb | May 19, 2022 | Content Strategy, Digital Marketing, SEO
Freshen Up Your Website Your home isn’t the only thing that needs some sprucing up now and then. If you have a website, it requires your attention regularly, too. To be clear, you should be keeping your site fresh constantly (this is for a number of reasons, and...
