by Erin Lamb | Apr 12, 2023 | Digital Marketing, SEO
Why Reviews Matter Reviews help build and solidify your credibility. It’s that simple. If you ignore them, you’re missing out on potential customers. Think about how you decide to visit a store, go to a restaurant, buy a product, or schedule a service. You likely head...
by Erin Lamb | Mar 2, 2023 | Content Strategy, Digital Marketing, SEO
Figuring Out Google Google’s Search Algorithm helps Google rank web pages and content on its search engine results page (SERP). There are hundreds of factors taken into account and Google isn’t completely transparent about them, so we don’t know all of them. Google is...
by Erin Lamb | Feb 14, 2023 | Content Strategy, Digital Marketing, SEO
How Can Small Businesses Compete on Google? I recently asked our Instagram followers what questions they have about search engine optimization (SEO) and content strategy. The questions ranged from short to incredibly detailed. One, in particular, was layered,...
by Erin Lamb | Jan 23, 2023 | Web Development
What is an SSL Certificate? Before we get into whether your site needs an SSL certificate (spoiler: it does), let’s go through the basics. A Secure Sockets Layer (SSL) certificate acts as your website’s security guard by encrypting data shared between a server and a...
by Erin Lamb | Nov 23, 2022 | Content Strategy, Digital Marketing, SEO
What Does a Content Audit from Green Ivy Creative Look Like? A website content audit is super-helpful when it comes to identifying pain points and potential for growth. It’s a good idea to have your site audited annually (at least) to ensure that it’s functioning well...
