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Marketing Updates & Tips
Stay informed on the latest marketing news that could impact your business and find tips on how to make your website and marketing work for you.
Why Use WordPress Instead of Wix or Weebly?
Web Development and Design Honesty I’m a firm believer that one should test tools before judging them, so years ago, I built test websites for myself on both Wix and Weebly to see what they offered. The final conclusion? They were fine. However, if a web designer...
Google’s August 2023 Core Update
What Are Core Updates? Google is constantly providing updates to its systems and search algorithms. The smaller updates aren’t announced because they’re usually not noticeably impactful. However, a few times a year, more sweeping changes come through. These are called...
Our Favorite Web Hosting Providers
The Top Two Hosts for Us Two of our favorite web hosting platforms are well-known and trusted by many folks in the web development world. They’re pretty similar and offer helpful, responsive customer support, but there are some differences. Heads up: if you work with...
What is User Intent & Why Does it Matter?
Defining User Intent User intent, or search intent, refers to the objective behind a user’s search engine query. It’s about figuring out what users are really looking for and being able to help them find the answer on your website (if applicable). User intent is a big...
The Benefit of Website Maintenance Plans
What is Website Maintenance?Website maintenance happens when a professional (hello) checks your website for any potential problems your site may be experiencing or may experience in the future, then takes action to correct or prevent those problems. Why Does a Website...
How Do I Handle Negative Reviews?
Why Reviews Matter Reviews help build and solidify your credibility. It’s that simple. If you ignore them, you’re missing out on potential customers. Think about how you decide to visit a store, go to a restaurant, buy a product, or schedule a service. You likely head...
What Does Google Want from My Website?
Figuring Out Google Google’s Search Algorithm helps Google rank web pages and content on its search engine results page (SERP). There are hundreds of factors taken into account and Google isn’t completely transparent about them, so we don’t know all of them. Google is...
Local SEO: Using Content to Compete Here at Home
How Can Small Businesses Compete on Google? I recently asked our Instagram followers what questions they have about search engine optimization (SEO) and content strategy. The questions ranged from short to incredibly detailed. One, in particular, was layered,...
Does My Website Need an SSL Certificate?
What is an SSL Certificate? Before we get into whether your site needs an SSL certificate (spoiler: it does), let’s go through the basics. A Secure Sockets Layer (SSL) certificate acts as your website’s security guard by encrypting data shared between a server and a...
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