Blog and News
Marketing Updates & Tips
We’ll keep you posted on the latest marketing news that could potentially impact your business and realistic tips on how to make them work for you.
The Problems with Generative AI
My Issues with AI Okay, ya got me. These are going to be my problems with generative AI, many of which are backed up by facts, with sources cited, yadda yadda. Before getting started, though, be warned that for the sake of the blog, I’ll be using “generative AI” and...
The WordPress vs. WP Engine Fight
WordPress vs. WP Engine Matt Mullenweg is pissed and WP Engine is feeling his wrath. The WordPress founder and Automattic CEO is clarifying that WP Engine has nothing to do with them and last week, banned it from WordPress. Some folks using WordPress and WP Engine are...
The FTC Bans Fake Reviews
Misleading Marketing Practices are Out Last week, the Federal Trade Commission (FTC) voted unanimously to ban fake reviews and other misleading advertising and promoting practices. Lina M. Khan, FTC Chair, said, “Fake reviews not only waste people’s time and money,...
Google’s March 2024 Core Update
A Massive Change to the SEO Industry On March 5th, Google announced its March 2024 core update. We’re now seeing what the new policies laid out in that update look like in application and the impact is severe. Boogie on down the list with me! 3 New Spam Policies Three...
E-E-A-T It: Explaining a Google Ranking Process Influence
What is E-E-A-T? E-E-A-T stands for “experience,” “expertise,” “authoritativeness,” and “trustworthiness” when it comes to a website’s content. These guidelines from Google aren’t direct ranking factors, but they are guidelines that influence ranking [insert confused...
Frequently Asked Questions About Web Design and Development
Answering Your Questions I asked what questions you had about web design, development, content writing, SEO, and digital marketing on Instagram and you came through with some good ones! There was a lot of overlap between the...
Squarespace Bought Google Domains. Now What?
Now You’re a Squarespace Customer In June 2023, Squarespace announced it would be purchasing domain registrations from Google Domains. Now that the sale has gone through, if you purchased a domain through Google, you’re probably left with a few pretty big questions....
Why Use WordPress Instead of Wix or Weebly?
Web Development and Design Honesty I’m a firm believer that one should test tools before judging them, so years ago, I built test websites for myself on both Wix and Weebly to see what they offered. The final conclusion? They were fine. However, if a web designer...
Google’s August 2023 Core Update
What Are Core Updates? Google is constantly providing updates to its systems and search algorithms. The smaller updates aren’t announced because they’re usually not noticeably impactful. However, a few times a year, more sweeping changes come through. These are called...
Start the Conversation
Let’s chat about how we could work together to create a new website or marketing campaign that makes sense for you, your business, and your customers.