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Marketing Updates & Tips
We’ll keep you posted on the latest marketing news that could potentially impact your business and realistic tips on how to make them work for you.
How Do I Handle Negative Reviews?
Why Reviews Matter Reviews help build and solidify your credibility. It’s that simple. If you ignore them, you’re missing out on potential customers. Think about how you decide to visit a store, go to a restaurant, buy a product, or schedule a service. You likely head...
What Does Google Want from My Website?
Figuring Out Google Google’s Search Algorithm helps Google rank web pages and content on its search engine results page (SERP). There are hundreds of factors taken into account and Google isn’t completely transparent about them, so we don’t know all of them. Google is...
Local SEO: Using Content to Compete Here at Home
How Can Small Businesses Compete on Google? I recently asked our Instagram followers what questions they have about search engine optimization (SEO) and content strategy. The questions ranged from short to incredibly detailed. One, in particular, was layered,...
Does My Website Need an SSL Certificate?
What is an SSL Certificate? Before we get into whether your site needs an SSL certificate (spoiler: it does), let’s go through the basics. A Secure Sockets Layer (SSL) certificate acts as your website’s security guard by encrypting data shared between a server and a...
Benefits of a Website Content Audit
What Does a Content Audit from Green Ivy Creative Look Like? A website content audit is super-helpful when it comes to identifying pain points and potential for growth. It’s a good idea to have your site audited annually (at least) to ensure that it’s functioning well...
What We Wish Clients Knew About Digital Marketing
Helpful Tips for the Digital Marketing Client We love designing websites and working with clients post-launch is definitely the cherry on top of that beautiful sundae. Taking what we did with the site and being able to expand on it through a multi-channel marketing...
Website Spring Cleaning
Freshen Up Your Website Your home isn’t the only thing that needs some sprucing up now and then. If you have a website, it requires your attention regularly, too. To be clear, you should be keeping your site fresh constantly (this is for a number of reasons, and...
Understanding Web Development Lingo
Bringing Web Vocab Down to Earth Every workplace has shorthand or lingo used by employees to explain certain things. It’s easy for anyone to forget that people outside of that world may not understand it. That’s fine until you need to explain these ideas to customers....
Google Business Profile Reminders for the Holidays
End-of-Year Tips for Small Businesses For small businesses, the holiday shopping season can mean big things. Small business owners who hung on through 2020 know how important the end of 2021 is going to be for their businesses. While in-store shopping is expected to...
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