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Marketing Updates & Tips
Stay informed on the latest marketing news that could impact your business and find tips on how to make your website and marketing work for you.
Why is Google Changing Some Title Tags?
Title Tags Appear Different in SERPs You read that right. Google has recently taken to rewriting title tags for some pages in search engine results pages (SERPs) and people have started to take note. Let’s talk about what that change looks like and what this might...
The Instagram Reel Deal
What’s the Deal with Instagram Reels? If you’re on Instagram, you’ve probably noticed that you’re seeing fewer images and videos in your feed and more Reels. That’s not an accident. Instagram has been making the push toward reels to compete with the wildly popular...
The Realities of Company Culture
What is Company Culture? The term “company culture” has gotten thrown around so often that it’s become almost too ambiguous to understand. It’s really about a shared set of goals, values, attitudes, and practices that people inside an organization share. So we can see...
White Hat vs. Black Hat SEO
Search Engine Optimization Basics First things first: let’s talk SEO basics. Search engine optimization (SEO) refers to any number of techniques used to write content for a website with search rankings in mind. In short, it’s about using strategic keywords on your...
Keyword Cannibalization and SEO
What is Keyword Cannibalization? The term “keyword cannibalization” refers to the way results like links, conversions, and click-through-rates (CTR) can be cannibalized when the same keywords show up on multiple pages of your website. It may seem like a good idea to...
Content is Queen: The Importance of Strong Website Content
Why Content is Integral to Success When it comes to websites, design and development are important, but to semi-quote the great Duke Ellington, "It don’t mean a thing if you ain’t got that...content." A website full of quality, intentional, informative content sets...
The Social Media Breakdown: Platform 101
Deciding How to Use Each Social Media Platform For businesses, social media is a big part of connecting with customers—especially during this time. A common mistake business owners make, however, is wanting to be on every single social media platform. Just because you...
Is it Time for a Content Refresh?
What is a “Content Refresh?” You’ve probably noticed that the internet is constantly changing and so are your customers. So it stands to reason that the content on your website should be ever-evolving as well. This isn’t to say that you should be completely flipping...
Does Stock Photography Hurt SEO?
Stock Images and Search Engine Optimization (SEO) One of the more confusing aspects of stock photography is whether it may negatively impact SEO. More than a few clients have told me that they have heard this and were worried it was true. Luckily, Google’s John...
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