Project Spotlight
Prism Therapy SolutionsThe Project
In 2021, Hilary Johnson reached out to me about a website for her brand new therapy clinic that would gladly welcome folks from all walks of life while focusing on supporting the LGBTQIA+ community. At the time, it was only her at the helm, but she knew then that her goal was to expand and bring in other Queer counselors. Prism Therapy Solutions made the leap in 2025, adding new counselors as well as a support team and moving to a larger office to accommodate the new Prism family. They needed a bit of a website refresh, and that’s just what they got!
Services Provided
Content Strategy
SEO
Web Design
Web Development
Website Goals
Acknowledge it’s a Safe Space
The Prism team primarily works with other LGBTQIA+ folks, so it was imperative that we not only share that information right away, both with written content and visual cues. It’s important for potential clients to know that Prism is a safe space.
Explain Counseling Options
Specific therapeutic modalities are listed and explained succinctly on the “Counseling Services” page to make it easier for a potential new client to know in which ways Prism can help. Each counselor brings a unique educational background and experience to their client relationships. The “Our Team” page shares each team member’s expertise and training, as well as info on which ages they work with, their approach to care, and their connection to the Queer community.
Technical Stuff
Get After that SEO
Content continues to be so important. I started the project as I do any project that includes content and search engine optimization (SEO), and that’s with keyword research. I used the data collected during that phase to create a local SEO strategy that made sense for Prism, then wrote content that laid a strong foundation for continued growth.
Make Bookings Easier
Once potential (or current) clients know what Prism has to offer, the next steps is to book an appointment. Making sure that was easy by including an appointment call-to-action that leads to their third-party booking portal at the top of each page, as well as within other internal pages where it naturally fit, was the obvious move.
A Word from the Client
Hilary Johnson, Prism Therapy Solutions Founder
“They made my website dreams come true! Very easy to work with. I would recommend them 100%!”
Take a Look
Check out the Prism Therapy Solutions site to find out exactly how it all worked out.
Start the Conversation
Let’s chat about how we could work together to create something that makes sense for you, your business, and your customers.