Project Spotlight
Pots & ShotsThe Project
Pots & Shots was a combination cocktail lounge and plant shop in West Des Moines, Iowa that sadly closed before the website had a chance to launch. However, this sexy site deserves to see the light of day so we’re showing it off here. This project was all about showing off the unique business model behind Pots & Shots while keeping customers aware of specials and events.
Services Provided
Content Strategy
SEO
Web Design
Web Development
Website Goals
Explain the Business
It wasn’t your average bar or plant shop because, you know, it was both. The business also hosted popups for other small businesses like bookstores and specialty plant wholesalers. It was a lot, so explaining exactly what to expect from them was crucial.
Showcase Events & Specials
In addition to serving drinks and plants, Pots & Shots also offered events, planned weekly plant specials, and hosted private parties. While these details would be shared on social media platforms, the website was to serve as the centralized location for all of this information to live.
Reflect the “Drinks in a Jungle” Feel
This was the spot to hang out with friends, enable your plant obsession, enjoy a craft cocktail, chow down on snacks, and maybe even play a board game. The design reflected that feel, with warm golds and deep charcoals broken up with sandy tans and lush greens. Plus, writing the content was a damn treat. It’s so “wink wink, nudge nudge,” making you want to visit and hang out for hours.
Technical Stuff
Make Site Navigation Easy
From the initial sitemap plan, making navigation clear and easy for site visitors was vital. One of the potentially confusing aspects of the business was also the main draw: the combination of a bar and plant shop. There were drinks inspired by plants and weekly, quarterly, and seasonal plant and drink specials that may or may not overlap. We designed separate pages for the cocktail lounge and plant shop. Drink specials could be found on the “Cocktail Lounge” page and plant specials lived on the “Plant Shop” page.
Clarify the Loyalty Program
A big draw for customers was the loyalty program. Shop Coins were a collectible currency that could be used in the bar and the plant shop. This info was a focal point of the homepage, clearly explaining how they work.
Look at This Beauty
Check out this would-be cutie below.
Start the Conversation
Let’s chat about how we could work together to create a new website or marketing campaign that makes sense for you, your business, and your customers.