Project Spotlight
Cognizant CounselingThe Project
Cognizant Counseling is a private therapy practice located in Des Moines’ East Village. Licensed Mental Health Counselor, Andrea Vignovich needed a new website that let potential clients know what counseling options are available, the benefits of therapy, and how to schedule an appointment.
Services Provided
Content Strategy
SEO
Web Design
Web Development
Website Goals
Use Design to Welcome Clients
The new site had to communicate exactly what to expect from the second a user laid eyes on it. Using inviting imagery and a soothing color palette, we welcomed each user to learn more about Cognizant Counseling visually.
Introduce the Team
Scheduling an appointment with a counselor for the first time can be daunting so it was important that the website included bios of Andrea and her team. These included details such as education, professional experience, and personal counseling styles.
Technical Stuff
Ensure a Smooth User Experience
It’s important for a user to feel comfortable the second they visit the website. While that starts off with the design, it’s fully accomplished through the content. Intuitive navigation throughout the site also ensures users know where to go and how to get there. Site visitors can easily find clear answers to questions about Cognizant Counseling, helping to build trust.
Lay a Strong SEO Foundation
A website isn’t worth much if the SEO isn’t solid. Through extensive keyword research and strategic content writing, the new site has a healthy SEO foundation in place. Of course, this also includes initial SEO practices, such as clear calls-to-action, creating alternative text for images, and more.
Take a Look
Visit the new Cognizant Counseling site to see how it all came together and let us know how we can help turn your vision into reality.
Start the Conversation
Let’s chat about how we could work together to create a new website or marketing campaign that makes sense for you, your business, and your customers.