Project Spotlight
Bloom Women's WellnessThe Project
A holistic perinatal and postpartum counseling practice, Bloom Women’s Wellness focuses on addressing the mental health challenges surrounding fertility, pregnancy, loss, birth, and new parenthood. Owner, Madison Sweet, needed a new website where clients could learn about the support offered, find resources, get to know the counselors on staff, and book appointments.
Services Provided
Content Strategy
SEO
Web Design
Web Development
Website Goals
Let Folks Know They’re Not Alone
A big goal of the site was to share information about common perinatal and postpartum concerns to let people know they’re not alone if they’re experiencing them or love someone who is. Making sure anyone coming to the site for help feels seen is important.
Introduce the Counselors
Choosing the right counselor can be tough, so we introduce the owner of Bloom Women’s Wellness right away on the homepage. Clients can learn more about the other counselors available at Bloom on the “About” page. Here, their professional backgrounds, specialized training, and personal information are highlighted.
Technical Stuff
That Cozy Feeling
A big part of establishing the right “feel” of the site was through design. We pulled peaches and pinks from the client’s logo. These colors immediately helped add to the serene feeling of the site. We also introduced curved borders to sections to call back to the lines of the lotus flower in the logo, adding more softness.
SEO and Comforting Content
As always, a solid foundation of search engine optimization (SEO) was created thanks to thorough keyword research. Using clear language around mental health concerns and how to reach out was also important.
A Word from the Client
Madison Sweet, Owner of Bloom Women’s Wellness:
“Green Ivy Creative did an absolutely phenomenal job on my website. Erin blew me away with her design, research that she did on my specialty, and overall content. I get so many compliments on my website and she is incredible at what she does. She’s also great at walking you through the entire process and meeting deadlines. Highly recommend and I will be using her for years to come with all of my design needs. Thanks again, Erin for all of your hard work and the talent that you have!”
Take a Look
We’re proud of how the Bloom Women’s Wellness site turned out, so head to the website and take a look for yourself!
Start the Conversation
Let’s chat about how we could work together to create a new website or marketing campaign that makes sense for you, your business, and your customers.