Project Spotlight
Baby Whisperer Lactation ConsultantsThe Project
Baby Whisperer Lactation Consultants needed a new website that made her services clear to someone visiting for the first time, was easy to navigate, and was easier for the owner to update post-launch. Since this small business acts as a lifeline to new parents learning about breast/chestfeeding, the content had to answer questions most visitors might have and the site needed to represent Anne, the owner’s warm and helpful demeanor.
Services Provided
Content Strategy
SEO
Web Design
Web Development
Website Goals
Clarify the Consult Options
Anne offers several consult options and three different appointment types. It could get confusing without the right organization in place. We started by mapping out the most user-friendly way of exploring these options to clarify each, then included a clear pricing structure as well as calls-to-action leading to a third-party booking page.
Explain What to Expect
It was important to explain what happens at a lactation consult and what clients should do to best prepare themselves and their babies for the appointment. The goal is to help folks set themselves up for success and to get as much information out of their time during the consult as they can.
Technical Stuff
Get Started on the Right SEO Foot
First things first: let’s talk search engine optimization (SEO) strategy. A great site is nothing without a solid SEO foundation, we got started with keyword and competitor research, then dove into creating content in Anne’s voice with SEO in mind.
Training the Client in WordPress
Again, one of the big goals for the owner was to have a beautiful website that she could edit or add to, as needed. The great thing about WordPress and Divi Themes is that they make it super-easy to train someone who may not be used to editing the backend of a site to do just that. We’re not talking about big changes, but we all know that a business might need to change an offering or price. It’s nice to have the ability, as a business owner, to pop in that backend to make those tiny changes. A brief training session was included in the launch, as well as a post-launch training document for our client.
A Word from the Client
Anne Cassens, Owner of Baby Whisperer Lactation Consultants
“Thanks to Green Ivy Creative, I have a LOVELY website that is the envy of others in my field. Erin is fabulous to work with. I value that this is a woman-owned business that is making a difference not only locally (she’s in Iowa) but nationally. She has a way of grasping what your “vibe” is, how you want to shape your business, and putting it all together in a way that makes you look ever so much the professional you are. I knew what changes I wanted to make to my website and it was overwhelming. After a few Zoom calls with Erin, my stress ebbed, and my confidence that I’m well-represented on the web swelled. Can’t say enough about working with this savvy, creative, dedicated website designer! Hire her! You won’t be disappointed.”
Take a Look
We’re proud of how the Bloom Women’s Wellness site turned out, so head to the website and take a look for yourself!
Start the Conversation
Let’s chat about how we could work together to create a new website or marketing campaign that makes sense for you, your business, and your customers.