Marketing Services

Small Business & Nonprofit Marketing

Small business owners and nonprofits deserve beautiful, functional websites and powerful, strategic digital marketing campaigns that don’t bust budgets. When you’re ready to partner up for one or more of the services we offer, let us know! While each service will come with a custom quote, we’ve included cost estimates so you know what to expect.

Web Design & Development

Your customers are looking for a professional, welcoming, easy-to-use website. Give them a site that’s all of those things while reflecting your brand accurately. A solid social media presence is great for locally owned businesses but a website that gives folks information about you outside of your posts is so important. Own your content and your story with a beautiful and responsive site. 

What This Looks Like

Our websites combine design with function, so you know your new site will look good while working for you. We use the popular open-source content management system (CMS), WordPress. It’s easily customizable, super-flexible, and widely supported. Keep in mind that any website will require regular maintenance to stay functional and keep your users happy.

General Cost Estimate

A new website with us starts at $2,000. P.S. Our quotes always include content strategy/web content writing.

Content & SEO

The content on your website is important. It tells your customers all about you and, when created thoughtfully, it can help people find you organically, thanks to search engine optimization (SEO). Basically, SEO is about strategically using keywords, keyword phrases, and content blocks to help potential customers find you in search engine queries. It requires a deep understanding of your audience and user intent because once they get to your site, the user experience (UX) has to be seamless.

What This Looks Like

We start with an analysis of your current site, if applicable. When we know your goals and customers, we can get started. This process goes right along with a new website design but we can also create fresh content for existing sites.

General Cost Estimate

SEO strategy and updates begin at $60/hour. Web content strategy and writing go hand-in-hand with web design, so while it will be included in a quote for a full site build, we offer this separately at $60/hour. Blog writing and content refreshes begin at $300/month.

Digital Marketing & Social Media Strategy

Encourage customer loyalty by taking full advantage of your digital presence and letting them know who you are on a more personal level. We can help create the right multi-channel approach for your business to give your customers even more opportunities to find and interact with you. 

What This Looks Like

We begin each relationship with digital marketing clients by doing an audit of your current (if applicable) strategy, a competitor analysis, and a site performance check. This helps give us a good idea of where you’ve been, what’s worked, what isn’t, what you’re up against in the market, and more. Once the campaign is up and running, you can expect detailed content calendars to approve so that content is built well in advance. 

General Cost Estimate

The starting point for digital marketing services is $300/month.

Website Maintenance Plans

When your website launches, it’s a big step and something to celebrate! However, it’s not the last step if you want it to actually work well for your business. Like anything worth having, it’s going to take some work. Websites require regular maintenance to keep them running smoothly. Protect your investment with routine updates and monitoring that can help save you the headaches and heartache of major problems down the line.

What This Looks Like

Typically, our maintenance plans include downloading a backup version of your website so we can recover a previous version and prevent loss of data in the rare case of a catastrophic event. We also ensure that plugins and themes are up-to-date, monitoring the site for hacking attempts, etc.

General Cost Estimate

Our pay-as-you-go option is $60/hour, so your cost will depend on the issue presented. This can take a bit longer to work you onto the schedule but can be a good choice for smaller budgets. Retainer plans start at $120/month and commit us to a set of updates monthly.

Website Audits

It’s normal to get so used to your own website that you don’t recognize technical shortcomings or potential pain points for users. An in-depth website audit can help identify issues that might be holding you back in rankings, contributing to a high bounce rate, or otherwise bugging your site visitors.

What This Looks Like

If your current website isn’t hitting your goals, we can help you get to the bottom of the issue(s) and suggest ways to rectify them. At the end of our detailed website audit, you’ll receive a report that explains elements of your site that are working well and areas that could be improved. 

General Cost Estimate

Our website and content audits start at $350. The price may increase depending on how large your website is, the amount of data to be reviewed, and your overall needs.

Getting Started

If you’re interested in working together, reach out to us about the next steps. We’re big fans of transparency, so take a look at our overall sales process when it comes to a new website or digital marketing strategy to know what to expect. 

Proposal

Following the strategy meeting, we’ll send our proposal (likely with multiple options) for the project. If we agree on a plan and a contract is signed, the cost of your strategy meeting will go toward your first payment for the project.