Digital Marketing
The Digital Marketing Umbrella
First and foremost, your website needs to be the centralized location for your business information. That’s where all information about who you are, what you do, why you do it, and other basic information should live. Next, it’s time to think about your digital marketing campaign. Many different services live under the digital marketing campaign umbrella and you can find some of the heavy hitters right here.
Content Strategy
The best digital marketing strategies include your website content and search engine optimization (SEO). Keeping your site fresh is vital to your campaign’s success for several reasons, including the fact that search engines like to reward updated websites.
Social Media Strategy
While you should never rely solely on social media, you can’t deny it’s a useful tool that can help create relationships with customers and other businesses, letting folks know about your products and services daily, and otherwise reminding folks that you exist.
Email Campaigns
With email campaigns, you can connect with the audience that wants to connect with you. These campaigns can be an excellent way to let customers know about a sale, give first dibs on new products, and keep them in the loop for upcoming events.
Measuring Success
Every campaign is different so we’ll work together to define your goals, brainstorm ideas, and create a custom digital marketing strategy that makes sense for you, your audience, and your budget.
Start the Conversation
Let’s chat about how we could work together to create a new website or marketing campaign that makes sense for you, your business, and your customers.