All About Green Ivy Creative
Hey! I’m Erin. Nice to meet you!
If you’ve made it this far, you want to get to know me a little better. I love that! I also feel weird talking about myself so I’ll keep it as brief as possible. First things first: I’m a web designer, content writer, search engine optimization (SEO) strategist, and digital marketer based in Des Moines, Iowa. While I live in the Midwest, I work with clients throughout the country.
Erin Lamb, Green Ivy Creative Owner
(She/Her)
My Background
When I was 18, I started working in radio at a national station. In my seven years there, I went from a promotions intern to a producer and on-air talent. I loved it but wanted something different, so I went back to college and got my degree in marketing.
My next move was to a mid-sized agency in the Des Moines area, where I was a content and digital marketing strategist. To put that in normal, human terms, that means I led digital marketing campaigns and wrote content for new website projects. Our website team was small and I ended up learning a lot about web design as a way to help projects move along more efficiently.
Opening Green Ivy Creative
During my time at the agency, I noticed that a major barrier for small business owners, artists, and nonprofits was the budget. They often couldn’t afford to have an agency build a cool and functional website backed by a thoughtful digital marketing strategy. On the other hand, with the overhead an agency has, it didn’t make financial sense for them to work with smaller businesses. So I put together a business plan for myself and realized I could work with the clients I enjoyed and give them the work they deserved.
Cut to February 2020, when I took the plunge. I set up my business, gave the agency notice, and set out on my own. Outstanding timing, eh? Several years later, though, I can say without a doubt that I made the right move. Bonus: I get to choose who to work with now!
The Web Development Team
I partner with two incredibly talented contract developers on website projects. We’ve worked together for nearly ten years and I’ve seen them solve even the most challenging issues seamlessly. I also have a tight circle of trusted freelancers and small business owners I’m happy to recommend if you’re interested in photography, videography, and graphic design.
Behind the Name
When I was thinking about names for the business, I wanted to include my favorite color and one of my all-time favorite plants. I’m big on symbolism, too. The color green stands for growth, freshness, and harmony. Ivy can flourish even in the harshest environments and represents loyalty and fidelity. These are all things I want for our clients: strength, growth, and sustainability even in lean times.
The Green Ivy Creative Philosophy
Each time we support a small business owner, artist, or non-profit, we support a dream. It sounds cheesy but it’s true. These folks help strengthen the communities they call home and enrich the lives of those they meet because they have a personal connection with their customers, fans, and clients. This is why it’s important that they have strong digital presence and that means a cute website that’s easy to navigate and a digital marketing strategy that makes sense.
Start the Conversation
Let’s chat about how we could work together to create a new website or marketing campaign that makes sense for you, your business, and your customers.