Digital Marketing
Promote Yourself AuthenticallyTell Your Story
Your website should be the centralized location for everything relevant about your business. That said, digital marketing can add so much value to your overall marketing plan. While there are several different services under the “digital marketing” umbrella, the two most folks are familiar with are the ones I offer: on-site SEO and social media strategy.
Marketing Options
On-Site SEO
The best digital marketing strategies include your website content and search engine optimization (SEO). Keeping your site fresh is vital to your campaign’s success for many reasons, including the fact that search engines like to reward updated websites. It’s also worth noting that by making sure that the content on your website is current and accurate, you show your customers and supporters that you care enough to keep it updated.
Social Media Strategy
As with on-site SEO, when a small business, artist, or nonprofit has social media pages that are regularly updated, it shows followers that they’re actively taking part in their own marketing (even if a third-party is helping out). Social media can help build real relationships with followers. When people recognize and like you online, they’re more likely to support you in the real world as customers and supporters.
Measuring Success
There’s no one-size-fits all approach to marketing. Each campaign is different, so we’ll work together to define your goals, brainstorm ideas, and create a custom digital marketing strategy that makes sense for you, your audience, and your budget.
Social Media vs. Websites
Social media is great, but it’s not all you need. Think of your website as the hive and your social media pages as the worker bees going out there and gathering nectar (potential customers). Those customers need a place to go to learn more about you, make a purchase, book you for something, donate, and more.
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A small business based in Des Moines, Iowa that offers website design and development, content writing, SEO strategy, digital marketing, and website management to other small businesses, artists, and nonprofits nationwide.